BADIR: A Simple Approach to Analytics

The best companies in the world have embraced data analytics. They know how to capture and analyze data for continuously solving problems and improving the bottom line. Unfortunately, analytics is often lacking for less sophisticated or smaller companies. One way to put analytics into your business is to follow the BADIR Formula:

SEO: An Inconvenient Truth

If you expect to get noticed in this global connected world, you are going to have to embrace something called Search Engine Optimization or SEO. It seems every year someone declares SEO is dead. Yes, SEO is very difficult and it does require a serious commitment of time and money. But take a hard look at your competition and see how effective they are over the internet. They haven’t updated their website in over six months, they still have fixed tables for presenting content and they continue to ignore the mobile world. Also think about the fact that there are over a half a trillion web sites online. So even if you do just basic SEO, you are bound to realize some big benefits that can help your company in the long run.

In Pursuit of the Micro Moment

For the last few years Google has been spending a lot of time trying to understand something called the micro-moment. The micro-moment is the time between researching a product or service and the time a person makes the buy decision. It is during this slice of time that the brain tells the person; yes you should (or should not) buy this product or service. Understanding the brain and a person’s emotional response during these micro-moments has become very important for marketers. This behavioral approach to marketing is often referred to as Neuro-Marketing.   

Hand Shakes vs. Lawyers

We live in a world where timely execution is critical. Obstacles and delays can be detrimental to many businesses in this fast paced changing world. What helps is when you can trust someone based on a handshake and get things done quickly before having to execute legal agreements. Yes, this may fly in the face of a more cautious and traditional view of business which advocates, get everything in writing and make sure you hire a lawyer. However, this traditional view of business is increasingly not grounded in the reality of how people need to get things done.  

Is This Person Right for Your Company?

It represents one of the most important decisions a company will make – should we hire or not hire this person. Bringing the right person on board goes a long way towards growth and value for any company. So how can you tell if you have the right person? You can start by comparing the person against your culture since this represents an immediate show-stopper. If the person doesn’t fit your culture, then the person is most likely not a good fit for the long-run.

Do You Know Your Algorithms

If you want to drill down to the root cause behind what drives so much value in today’s world, then you need to know your algorithms. An algorithm is a set of instructions that processes inputs and provides some output. Companies that master their algorithms unleash incredible value. Take for example Uber which relies on algorithms to locate available drivers for customers, processes locations and times, and then delivers online progress and statistics of the ride. When you couple algorithms with great design, then you have a value proposition that others will want. Therefore, getting your algorithms right has profound implications on your business.

People Need Coaching - Part 2 of 2

Part 1 of this article laid the groundwork for transforming managers into coaches. Part 2 of this article will focus on what every manager can do to become a great coach. Much of this transformation from manager to coach is rooted in the relationships a Manager has with co-workers. In their book Stop Managing, Start Coaching, authors Jerry W. Gilley and Nathaniel W. Boughton describe nine key components behind a manager-employee relationship:

People Need Coaching - Part 1 of 2

There are plenty of programs to help build and develop human resource capital within the organization; things like personal balanced scorecards, emotional intelligence, and the 360 Degree Evaluation. However, trying to implement these solutions is not easy. Additionally, many of these initiatives involve considerable effort with somewhat mixed results. What we need are very informal, straightforward approaches to managing people for higher levels of performance. The answer may reside in coaching. Coaching has been very evident in sports – we've all seen how great coaches can turn a team of players into champions. And now coaching has emerged as a rapid, easy and sure-fire way for managing people.

Lessons from the Shared Economy

The shared economy has become very real and can no longer be ignored by all businesses. According to PriceWaterhouse Coopers, the shared economy is likely to grow from $15 billion in 2013 to $335 billion by 2025. Part of this growth is out of necessity. Cities are becoming very urban and this is where everyone is migrating to; thriving in a world that increasingly is getting very crowded. You can’t continue to add more cars, hotels, and other infrastructure. Instead, people are adjusting and accepting the fact that a better way is to share the infrastructure in highly concentrated environments. Businesses will need to adjust to this new reality and recognize several lessons from the shared economy. 

The New Math for Pricing

It represents one of the most difficult decisions you will make: What price do I charge for my products? Many people, including myself, have always held that pricing should be based on covering all of your costs with some allowance for profits. However, thanks to Robert Dolan of Harvard Business School, there is a new math for calculating price that goes beyond the financial numbers.