Wednesday, May 25, 2016

SEO: An Inconvenient Truth

If you expect to get noticed in this global connected world, you are going to have to embrace something called Search Engine Optimization or SEO. It seems every year someone declares SEO is dead. Yes, SEO is very difficult and it does require a serious commitment of time and money. But take a hard look at your competition and see how effective they are over the internet. They haven’t updated their website in over six months, they still have fixed tables for presenting content and they continue to ignore the mobile world. Also think about the fact that there are over a half a trillion web sites online. So even if you do just basic SEO, you are bound to realize some big benefits that can help your company in the long run.

Tuesday, May 10, 2016

In Pursuit of the Micro Moment

For the last few years Google has been spending a lot of time trying to understand something called the micro-moment. The micro-moment is the time between researching a product or service and the time a person makes the buy decision. It is during this slice of time that the brain tells the person; yes you should (or should not) buy this product or service. Understanding the brain and a person’s emotional response during these micro-moments has become very important for marketers. This behavioral approach to marketing is often referred to as Neuro-Marketing.