Getting a
business owner focused on value requires some basic logic that for some reason
is incredibly difficult. It has to do with the fact that no-one likes being
told their baby is ugly. Many business owners are too attached to certain parts
of the business, making it hard to grow the company. Think of it like a garden
which produces different vegetables. Some vegetables are more profitable than
others. Those vegetables that sell the most fail to get fertilizer and
attention because the gardener is so in love with his tomatoes, but tomatoes
make no money. Farmers who are good business people change crops according to
what will bring in the highest income.
