The
traditional accounting model with its financial statements is increasingly inadequate
in helping us understand what drives value in our business. These value drivers
are highly intangible and the accounting model is not setup to measure and
report these critical assets. Part of the problem is simple – it’s hard to
measure intangible drivers of value. They can include things like:
- Your ability to retain and have loyal customers
- The fact that your workforce is highly motivated and requires minimal supervision
- Having strong leadership that creates the right culture for performance
- Obtaining brand recognition that makes it harder for others to compete against your company
- Turning ideas into real product improvements for continued market leadership
- Leveraging your know-how against the assets of others in a shared economy