The
consensus amongst most is that bigger is better. With increased pressure on our
natural capital (soil, water, oceans, etc.) and an ever increasing gap between
rich and poor, it’s time for all businesses to re-think what growth is really about.
Take for example inequality - the United States has the fourth-highest income
inequality among the world’s developed countries; only Chile, Mexico and Turkey
rank higher with trailing countries represented by Russia, Ukraine and Lebanon.
In their
book The Big Enough Company, authors Adelaide Lancaster and Amy Abrams
make the argument that owners should be true to themselves and grow a company
to a size where they can still enjoy running the company. You should not grow
just for growth’s sake. A “big enough” company delivers benefits to a broad
audience and continues to have a positive impact as the owners originally envisioned.