1. Join those professional organizations that are respected and include a link to your website. Google is looking to see if other “quality” sites are linking to your site – this is part of what goes into ranking your website. A good example is having your local business join the local chamber of commerce or paying to have your company listed in a respected directory (not a low quality directory).
2. Get the title of your pages right. You should have a string of five or seven words that describes the content of the page so Google can properly index this page.
3. Include H1 titles in your web pages – Heading 1 is the highest level heading for a page and Google indexes your H1 lines to help categorize your content for searching.
4. Include the vital key words that represent your value proposition into the text of your web pages. Do it in a conversational way and bold these words or do something so they standout so Google can index these for improved search engine ranking.
5. Test your website and make sure you can pass the Google Load Test and Mobile Test. Your site has to load quickly and be mobile friendly if you expect to rank high with Google. The link for the Google load test is https://developers.google.com/speed/pagespeed/insights/ . The link for the Google Mobile Test is: https://www.google.com/webmasters/tools/mobile-friendly/
6. Update your content and provide useful information. Your site should not be just a marketing brochure - Google seeks to index quality content that others want to find and use for making decisions.
7. Include a Call to Action on your website. Ask visitors to do something. Complete this form for a free initial consultation – you want to have conversions: Visitors convert to some outbound action (submit a form, order a product, book a reservation, etc.). It’s all about conversions!
8. Don’t forget to include some video content. After Google, the second place people go to conduct searches is You Tube. People prefer content in the form of videos. If you are not doing videos, then you are not paying attention to online users. This was affirmed by Mark Zuckerberg of Facebook in February 2016!