1. Character of Leadership – Based on seven years of research involving over 100 CEO’s and over 8,000 employee observations, author Fred Kiel has documented how strong character translates into higher returns on assets. To quote Kiel from his book Return on Character: “I dream of a time when most public businesses, large non-governmental organizations, and large government agencies are rated for the Return on Character their leaders produce, much as the financial health of global businesses today is rated by Moody’s and Standard and Poor’s.”
2. Caring for Others – Company results can improve by just caring for your own people. Cheryl Bachelder, CEO of Popeyes Fried Chicken turned the company around by creating a place where people are respected. Bachelder took over in 2007 and by 2014, sales were up 25%, market share was up from 14% to 21% and the stock price was up from $ 13 in 2002 to $ 40 in 2014. This case study is well documented in her book: Dare to Serve: How to Drive Superior Results by Serving Others.
3. Reputation – Because we live in a social and global connected world, your reputation can have profound implications on your ability to grow. As Michael Fertik and David C. Thompson explain in their book The Reputation Economy, the digital economy is very hyper-sensitive to reputations which others can aggregate, analyze and disseminate with frightening speed and accuracy in the world of social media.
4. Happiness – Be careful about super-imposing higher and higher targets on people. Growth comes from the fact that people feel good about what they are doing and not the fact that they hit their desired performance targets. As noted by author Shawn Achor in his book The Happiness Advantage: “This discovery has been confirmed by thousands of scientific studies and in my own work and research on 1,600 Harvard students and dozens of Fortune 500 companies worldwide.”
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