Wednesday, May 25, 2016
Tuesday, May 10, 2016
For the last few years Google has been spending a lot of time trying to understand something called the micro-moment. The micro-moment is the time between researching a product or service and the time a person makes the buy decision. It is during this slice of time that the brain tells the person; yes you should (or should not) buy this product or service. Understanding the brain and a person’s emotional response during these micro-moments has become very important for marketers. This behavioral approach to marketing is often referred to as Neuro-Marketing.